Woodforde’s, the award-winning East Anglian brewery, has secured its first ever export deal, with a partnership to introduce two of its beers into retail in Finland.
Woodforde’s has partnered with specialist Finnish beer importer, Brews4U, to export two popular ales, The Perfect Finish, and Volt IPA. The beers will be stocked by supermarkets from the K-Group from April, with The Perfect Finish set to be listed in approximately 900 supermarkets, and Volt IPA in approximately 360 supermarkets. Both products will be available in 330ml cans, which have been created exclusively for export.
The partnership with Brews4u was sparked by the creation of the Perfect Finish, a tribute to Finland’s reigning Athlete of the Year, footballer Teemu Pukki, which hit the headlines across Finland as well as the UK when it was released late last year. Woodforde’s is an Official Partner of Pukki’s club, Norwich City, and brewed the beer in tribute to the striker, whose goals helped his country qualify for their first ever major tournament, the European Championships.
Volt IPA is a punchy beer made with American hops and brewed to create tropical, citrus, floral and pine notes. The 4.5% ABV beer was awarded gold medal in the ‘cask conditioned ale’ category at the International Brewing and Cider Awards in 2019, and has been a hit with drinkers in the UK.